Businesses move from liking to leading when they look beyond social media to see how social technologies drive real business value. From marketing and sales to product and service innovation, social is changing the way people connect and the way organizations succeed.

Social business technologies help people connect, communicate and share information. Becoming a leader in your marketplace means using social solutions to transform how business gets done—driving cost savings, increasing revenue and cultivating competitive advantages.

IBM is at the forefront of this market shift and your best partner to get social and do business

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